Scalelup is designed to be accessible to all users without direct financial costs. The platform operates on a Coin-based economy where users earn Coins by viewing posts from other users. These Coins serve as the currency to have one's own posts displayed within the community. This mutual viewing system ensures that even users who choose not to invest financially can maintain an active promotional presence on the platform.
Moreover, Scalelup offers a Referral Program, enabling users to earn additional Coins by inviting others to join the platform. By referring new users and earning Coins, advertisers can enhance their visibility and gain more exposure for their posts. This system effectively democratizes the promotional process, allowing businesses of all sizes to benefit from the platform.