Collecting leads with landing pages is powerful - but it comes with responsibilities. Scalelup is designed to help you comply with privacy and anti-spam regulations, protect your reputation, and build trust with your audience. Here’s how to stay compliant and get the best results from your landing pages.
Legal and Platform Compliance
GDPR and Privacy Laws:
Always provide accurate contact information (name, address, sender email) in your mailing list settings. This ensures you meet the requirements of GDPR and other privacy regulations.Double Opt-In:
Use Scalelup’s built-in double opt-in process to collect explicit consent from every contact. Only verified leads should receive your marketing communications.No Unsolicited Emails:
You may not use Scalelup landing pages to send unsolicited, illegal, or spam content, or promote fraudulent or high-yield investment programs (HYIPs). Violations can result in removal of your landing pages, mailing lists, or contacts, and permanent bans.Respect Data Rights:
Only use collected emails for the purposes disclosed on your landing page. Never share, sell, or misuse lead information.
Ethical Marketing Practices
Be Transparent:
Clearly explain what subscribers can expect when they sign up (e.g., newsletters, offers, updates).Deliver Value:
Offer real, relevant benefits - such as exclusive content, discounts, or useful resources - to encourage sign-ups and engagement.Easy Unsubscribe:
Honor requests to unsubscribe or delete contact information promptly and without obstacles.Use Honest Messaging:
Never exaggerate or mislead about the benefits or outcomes of your offers.
Respect Platform Rules
No Spam or Forum Abuse:
Do not promote your landing page in irrelevant forums, comment sections, or by sending unsolicited bulk emails.No Fake Accounts:
Do not create fake leads or accounts to manipulate referrals or contest results. This is strictly prohibited and may lead to permanent bans and legal action.
By following these compliance guidelines and best practices, you not only protect your business and audience but also achieve better results and build lasting relationships. Scalelup is committed to creating a trustworthy environment for both users and their leads.