Skip to main content

Building Your Email Series: Adding and Editing Messages

Craft compelling email sequences to engage your new leads automatically

Updated over a month ago

A well-crafted email series is the heart of an effective autoresponder. On Scalelup, you can easily add, edit, and organize messages to nurture your leads, provide value, and guide them toward becoming loyal customers. This article explains how to build your email sequence step by step.

Adding a New Message to Your Autoresponder

  1. Open the Autoresponder: Go to "Landing Pages" in the main menu, then "Manage Autoresponders." Find the autoresponder you want to update and click "Open."

  2. Click "Create Message": This opens the built-in email editor.

  3. Enter the Email Subject: Write a clear and engaging subject line to attract your recipient’s attention.

  4. Compose Your Email Content:

    • Use the editor to add your text, images, and emoticons.

    • Click "Load Template" for ready-made designs you can customize.

    • Preview your message using the eye icon to see how it appears on different devices.

  5. Save Your Message: Click "Save" to add the email to your sequence.

Editing Existing Messages

  1. Find the Message You Want to Edit: In the autoresponder’s "Email Messages" section, locate the message you wish to update.

  2. Click the Pencil Icon: This opens the message in the editor for changes.

  3. Update the Content: Make your edits - update text, images, links, or formatting as needed.

  4. Save Changes: Click "Save" to apply your updates.

Duplicating Messages

  1. Use the Duplicate Icon: Next to each message, click the duplication icon to create a copy.

  2. Edit the Duplicate: Open the new message and adjust its content as needed. This is useful for maintaining a consistent structure while personalizing the message.

Organizing Message Timing and Sequence

  1. Assign Send Days: Each email is assigned a specific "Day" (e.g., Day 0 for immediate sending after sign-up, Day 1 for the next day, etc.).

  2. Edit Send Days: Click the calendar icon next to the "Day" column header and set the desired day for each message.

  3. Skip Days If Needed: You can design your sequence with gaps (e.g., emails on Day 0, 2, and 5) to control the pacing of your communication.

  4. Pause Messages: Use the status toggle to temporarily stop sending a specific message. The sequence will automatically skip paused messages.

Best Practices for Your Email Series

  • Start with a Warm Welcome: Make your first email friendly and helpful.

  • Provide Value: Share tips, resources, or exclusive offers in subsequent messages.

  • Keep It Concise: Short, focused emails are more likely to be read.

  • Include Clear Calls to Action: Guide leads toward the next step - whether it’s visiting your site, replying, or making a purchase.

  • Stay Consistent: Maintain a regular sending rhythm to keep your audience engaged.

Your email series is a powerful tool for building trust and moving leads closer to conversion. With Scalelup’s intuitive editor and flexible scheduling, you have everything you need to create and refine effective automated email campaigns.

Did this answer your question?